98% of your first time website visitors don’t fill out a form, make a phone call, or purchase an item that you sell. That’s why a sophisticated remarketing campaign isn’t just a nice idea …it’s absolutely critical to your profitability.
Remarketing campaign management is entirely focused on precisely segmented audience segments.
We determine the highest value segments of users who have been to your site, and which people are most likely to come back and complete a desired conversion action, whether that be a form submission, phone call, purchase or view of a key page.
Then we go about designing the ads, bidding on our audiences and optimizing your campaigns over time.
90% of our clients have seen a significant lift in profitability after our team optimized their remarketing campaigns. Remarketing campaigns generate higher click through rates, higher conversion rates, and they are the most effective way of getting previous website visitors to come back and convert.
Our team provides full service management of your remarketing campaigns in conjunction with our Google AdWords Management Services.
Remarketing can be a stand alone service, for companies just getting started with PPC and Google AdWords management, but it should also be used as an advertising medium to complement whatever search advertising and social media advertising you’re already doing.
Remarketing campaign management isn’t typically a standalone service (although it could be). Remarketing campaigns are one important form of marketing that are supported by high quality paid search and social media ad campaigns.
Our team will implement conversion tracking on your website, or we’ll work with your developer to make sure the codes we send are implemented properly.
If we’re taking over preexisting campaigns where conversion tracking has already been installed, we’ll perform thorough tests to make sure revenue and conversions are being tracked accurately.
In fact, we won’t launch a campaign before being certain that the data we’re collecting reports conversions properly.
You own your data. All of it.
Our team configures regular reports to be delivered to your inbox on a schedule that works for you detailing all the key performance indicators important to your short term and long term advertising goals.
Your input and feedback is crucial to the long term success of your ad campaigns.
You’re team and our team will communicate regularly to review performance and to discuss our strategies and ideas for improving your campaigns.
Of course, the lines of communication are always open, but we like to schedule these calls to make sure not too much time goes by without our teams collaborating.
Any amateur PPC specialist or automated script can make basic inferences about what performs well and what does not. We take it one step further by solving for why. We’re determined to not just find what works, but to understand why something works, and how it can be replicated.
Our team is loaded with experienced digital marketing professionals with well rounded backgrounds in analytics, psychology, statistics, and consumer behavior.
So we love running multivariate tests, regression analysis, and pulling data into pivot tables. Once we find a trend, we theorize the cause of that trend and will run additional tests to conclude our hypothesis.
We also place a tremendous amount of value on attribution modeling and its’ importance in measuring campaign performance. Our team understands that the buyer journey is a complicated process, and we’ll be fixated on finding the optimal mix of ad frequency and messaging over time to convert your users to buyers.